soft, soft, soft as a hammer
Kill Town, USA is available to the public. But shh, don’t tell anyone. We’re running a soft launch, making the eBook avaiable only for the Kindle for 90 days. In that time period, we aren’t going to be driving customers to Kindle with advertising or anything like that. This is an organic soft launch, to see what the real-world demand for KTUSA is. This way, when we actually launch our campaigns on July 1, we’ll be able to compare how our marketing affects our sales. Up, down, sideways, purple. You get the idea. This way, when we have a new book to put out, we’ll be able to make better marketing decisions.
We don’t want to sell KTUSA by misleading readers. We want to sell KTUSA by reaching people who really want to read it.
